In this episode of Gen C, Will Weinraub, CEO and Co-Founder of OnChain Studios and creator of Cryptoys, shares how his daughter’s passion for toys inspired him to build digital collectibles on the blockchain. Weinraub explores the declining traditional toy industry, the rise of digital play through Fortnite and Roblox, and why he believes blockchain-based digital ownership represents the future of how people of all ages will collect and interact with their favorite characters.